
In 2025, WhatsApp for Business continues to be one of the most powerful tools for businesses to connect, engage, and convert customers. With over 2.8 billion monthly active users, WhatsApp is no longer just a messaging app – it’s a marketing, sales, and customer support platform that businesses can’t afford to ignore.
If you’re looking to scale your business using WhatsApp, this step-by-step guide will show you how to grow your business on WhatsApp in 2025 effectively.
Why WhatsApp Marketing is Crucial in 2025
✅ Direct Communication: Engage with customers instantly
✅ High Open Rates: 98% message open rate
✅ Personalization: Send customized offers and messages
✅ Automation & AI: Smart replies, chatbots, and sales funnels
✅ Secure & Trusted Platform: End-to-end encrypted conversations
Step-by-Step Guide to Grow Your Business on WhatsApp in 2025
✅ Direct Communication: Engage with customers instantly
✅ High Open Rates: 98% message open rate
✅ Personalization: Send customized offers and messages
✅ Automation & AI: Smart replies, chatbots, and sales funnels
✅ Secure & Trusted Platform: End-to-end encrypted conversations
Step 1: Set Up a WhatsApp Business Account
Before anything, you need to set up a WhatsApp Business App or opt for WhatsApp Business API (for medium/large enterprises).
Key Setup Tips:
- Use a verified business number
- Add business details (logo, website, hours, address)
- Create quick replies for FAQs
- Set up an auto-greeting and away messages
Step 2: Build a Targeted Contact List
WhatsApp is permission-based. That means you need to build a list of people who opt-in to receive messages from you.
Proven Ways to Get Opt-Ins:
- Add WhatsApp button on website/Instagram bio
- Offer lead magnets (free guides, coupons)
- Use QR codes on store posters or flyers
- Promote WhatsApp link via ads or email
Step 3: Create Broadcast Lists and Segments
Avoid spamming. Instead, segment your audience based on interests, location, or buying behavior.
Use broadcast lists to:
- Send exclusive deals
- Share updates & announcements
- Offer personalized services
Pro Tip: Only contacts who’ve saved your number will receive broadcasts – educate your customers to save your number.
Step 4: Use WhatsApp Status to Promote Offers
Just like Instagram stories, WhatsApp Status is underused but powerful.
What to post on WhatsApp Status:
- Daily offers & discounts
- Behind-the-scenes content
- Customer reviews or testimonials
- New product launches
Step 5: Automate with WhatsApp Chatbots
In 2025, AI-driven chatbots have made WhatsApp a 24/7 sales and support channel.
Benefits:
- Answer FAQs instantly
- Book appointments or take orders
- Collect customer feedback
- Provide real-time support
Recommended Tools:
- Twilio
- WATI
- Zoko
- AiSensy
Step 6: Run Click-to-WhatsApp Ads
Integrate Meta Ads (Facebook & Instagram) with WhatsApp using Click-to-Chat ads.
Benefits:
- Direct traffic to your WhatsApp inbox
- Increase conversions
- Lower lead cost than traditional forms
Use for:
- Lead generation
- Product inquiries
- Event registrations
- Local store visits
Step 7: Provide Exceptional Customer Service
Turn your WhatsApp into a CRM system. Provide quick and personalized support.
WhatsApp Support Tips:
- Be responsive
- Use customer names
- Track past conversations
- Resolve issues quickly
Happy customers = more word-of-mouth & referrals.
Step 8: Collect Feedback & Reviews via WhatsApp
After a sale or service, ask for feedback.
Ways to do this:
- Simple messages like “How was your experience?”
- Send Google Review or JustDial link
- Offer discount codes for reviews
Step 9: Integrate WhatsApp with CRM & Tools
Integrate WhatsApp with your CRM to streamline workflows.
Tools like:
- HubSpot
- Zoho
- Salesforce
- Google Sheets via webhooks
Track leads, schedule messages, analyze responses – all in one dashboard.
Bonus: Measure Your WhatsApp Marketing Performance
Use tools and built-in analytics to measure:
- Message delivery & open rate
- Click-throughs
- Conversions
- Engagement trends
- Optimize campaigns based on real data.
Conclusion: WhatsApp is the Future of Business Communication
If you’re not using WhatsApp as part of your marketing strategy in 2025, you’re leaving leads, sales, and brand loyalty on the table.
Whether you’re a local business, startup, or large enterprise, this is your time to shine on WhatsApp.
✅ Build trust
✅ Deliver value
✅ Stay consistent
Want to set up a result-driven WhatsApp strategy for your business?
📩 Contact BroPlus Marketing Solutions – Experts in digital marketing, social media, and business growth.